Key Phrase analysis Services

A well planned key phrase strategy identifies the most valuable search terms for the product or services marketed on your website. This process will help ensure your website receives qualified leads from surfers who are searching for a specific key phrase that is relevant to your website.

When applying key phrases to your website's pages there are several essential key phrase application issues you may need to address, which include;

Keyword Proximity: When two or three keywords are placed together and how close they are together. For instance - "educational books", "educational children's books" or "educational children's monster books". You would want words to be placed together when you think that people would use these specific search phrases to look for your products.

Keyword Phrase: Two or three words in a string. Some examples - "educational toys", "children's books" or "wooden boats." Generally, a noun (person place or thing) and one or two adjectives (words that describe the noun).

Keyword Frequency: (Also termed "Keyword Density.") The amount of times a keyword or keyword phrase appears in the text of a web page (can also include the keyword in the title, meta tags, and alt tags.)

Keywords and key phrases must be relevant to your product and service. The closer they match your offer and highlight your unique selling proposition, the better conversion you are likely to see.

We have several tools to help identify the most popular (but relevant) keywords and key phrases.

We will analyze the competition for keywords in the relevant search engines and then focus our optimisation efforts on areas where there is the greatest return for your business.